Call reluctance is a career-killer for real estate agents. That stomach-churning fear of rejection or fumbling a call is normal—but it’s not acceptable if you’re serious about your career. To dominate your market, you must obliterate call reluctance and make proactive lead generation your obsession. This no-nonsense guide delivers a proven playbook to conquer fear, […]
When industry experts think about what could lead to a significant departure of loan officers and real estate agents, two main things come to mind: AI and market conditions. Although AI and market conditions will have some level of impact, a much bigger game-changer is coming to the industry. It is the rise of the […]
Artificial intelligence has moved from a buzzword to boardroom priority in lending. After years of hype and speculation, we're finally seeing real transformation in how loans are processed, underwritten, and serviced. What's most fascinating isn't just the technology itself but the emerging pattern of success: the institutions making the greatest strides aren't those attempting to […]